Asking price
What the seller currently wants. It is an offer to sell, not proof that comparable buyers have paid the same amount.
Aftermarket pricing
THE ASKING PRICE IS A NUMBER. IT ISN'T A VERDICT.
A seller can ask anything. Your job is to separate the asking price from completed market evidence, the value of the name to your project, and the cost of walking away.
Three different numbers
DO NOT MIX THESE TOGETHER.
Completed sale
A price a buyer actually paid. Comparable completed sales are stronger market evidence than unsold listings, but the details still matter.
Registration-cost benchmark
A transparent estimate of ordinary registration and renewal carrying cost. It can measure the spread above basic carrying cost, but it is not an appraisal and does not reveal the seller's true cost basis.
Market context
AVERAGES CAN HIDE THE MARKET YOU ACTUALLY LIVE IN.
InterNetX and Sedo's Global Domain Report 2026 reports a Sedo average sale price of $2,753. A SIDN summary of the same report describes a median of roughly $800. Those figures describe one marketplace, not a universal fair price for every domain, but the gap between average and median is a useful reminder that expensive outliers can pull an average upward.
InterNetX / Sedo Global Domain Report 2026 ↗ · SIDN summary ↗
Build your ceiling
PRICE THE DECISION, NOT JUST THE DOMAIN.
1. Find comparable completed sales
Look for the same extension, similar length, similar word quality, and similar commercial use. A famous one-word sale is not a useful comparison for an unrelated six-character brandable.
2. Check current use and history
Document whether the domain is developed, parked, redirected, blank, or explicitly for sale. Check current registration data and archived web evidence separately.
3. Price your alternatives
Compare another extension, an added word, a shorter phrase, a local modifier, or a different brand. The cheaper the credible alternatives, the less leverage one exact domain has over you.
4. Set a walk-away number first
Decide the maximum value to your project before the seller's number becomes your anchor. Your ceiling can be lower than market comps if the domain simply is not worth that much to you.
What our calculator does
IT MEASURES A SPREAD. IT DOES NOT APPRAISE THE DOMAIN.
The calculator on this site compares an asking price with a simplified registration-and-renewal benchmark. That can show how large the resale spread is under an explicit set of assumptions. It does not claim to know acquisition cost, portfolio losses, commissions, taxes, financing, traffic, trademark risk, buyer demand, or the fair market value of the name.
Keep digging
RELATED GUIDES
Buying from a reseller
What to preserve before you negotiate or pay an aftermarket price.
What is a parked domain?
Understand what the current page state proves and what it does not.
Can current WHOIS show the whole history?
Why current registration data and historical use are different questions.
Who controls the domain?
Understand the current registrar, registration data, and seller channel before assigning value.