The origin
The name I wanted to use
GDUBS.com was personal to me. The name was available only through an aftermarket seller, with an asking price of $12,395. I made a $400 offer through a GoDaddy broker.
On September 23, the broker relayed the seller’s answer: the seller considered the price appropriate based on its market and potential-buyer research, would not consider an offer, and regarded $12,395 as the best price. The response also said the seller’s prices tended to rise over time. The broker told me the domain had been registered since 2003 and, to her knowledge, had never hosted a website. That last point is information relayed to me by the broker, not a complete historical hosting audit.
The gap stuck with me. At Whois.com’s then-current $13.48 annual registration price, 23 years would total about $310.04; my $400 offer was about $90 above that illustration. Registration prices have changed over time, and this calculation says nothing definitive about what the seller paid, its other costs, or the market value of the name. But it made the question vivid for me: what value had been created while the name sat unused, and what part of the asking price came from controlling access to a name someone else wanted to put to work?
I felt frustrated by the answer and by the suggestion that waiting longer might only make the name more expensive. I decided not to pay $12,395. I wrote back that I intended to document the exchange and look at the wider economics of domain speculation. That was the immediate spark for DomainSquattersSuck.com—a research and advocacy project about parked names, asking prices, actual use, and the experiences of people trying to build things online. GDUBS.com became its first case study.
I also understood that ordinary domain investing and trademark-based cybersquatting are different things. The site’s blunt name reflects my criticism of a practice; it is not a claim that every aftermarket listing is unlawful. I wanted to test the justifications for the market against documented examples, not assume every seller’s costs or motives.
The names I registered
On September 23, I registered five project-related domains: domainsquatterssuck.com, domainsquattingsucks.com, domainsheldhostage.com, dotcomsquatter.com, and domainprick.com. They were $13.48 each, $67.40 total. I received payment receipts and registration confirmations, and I began using the names for the project. Then the registration process itself became part of the story.